30 has been described as a record of pop, jazz and soul ballads focusing on romantic but melancholic themes of heartache, acceptance, and hope. Upon release, the album received widespread critical acclaim from music critics, who commended its cinematic instrumentation and strong vocal performances, and dubbed its subject matter as Adele’s most honest yet. She also served as one of the headliners of British Summer Time Hyde Park on July 1 to promote the album.
30 has been advertised using an extensive promotional campaign, which included a CBS concert special titled Adele One Night Only featuring an interview segment by American talk show host Oprah Winfrey, followed by an ITV concert special titled An Audience with Adele. The lead single, “ Easy On Me,” was released on Octoto international success. Adele wrote the album between 20 with various producers, including Greg Kurstin, Tobias Jesso Jr., Max Martin and Shellback, all of whom she worked with on 25 new collaborators on 30 include Ludwig Göransson and Inflo. Inspired by Adele’s divorce from ex-husband Simon Konecki, the album explores themes of separation, motherhood and the scrutiny of fame. Serving as the follow-up album to her 2015 release, 25, it was originally expected to be released in September 2020, but was delayed as a result of the COVID-19 pandemic.
30 is the fourth studio album by English singer-songwriter Adele, released on Novemby Melted Stone and Columbia Records.
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